ABOUT / HUGO ZHANGSHENZHEN · GLOBAL

Senior Product Designer

I make complex things feel clear—and human.

Hugo Zhang in London
HUGO / 张桓DESIGNER · THINKER · DOG PERSON
A LITTLE ABOUT ME

Systems mind.
Curious heart.

I’m Hugo, a Senior Product Designer with 6+ years of experience shaping fintech, enterprise and emerging-technology products. I like finding the simple structure inside a complicated system—then giving it enough character to feel memorable.

My work moves between strategy, product logic, interaction and visual direction. I’m currently based in Shenzhen and collaborate globally.

Blue neon HUAN sign
HUAN / HU·GO

One name,
two perspectives.

“Huan” is the name behind the work. “Hugo” is the name I use across teams and borders. Both belong to the same practice: thoughtful systems, expressive details and products people can trust.

EXPERIENCE

Designing across industries and scales.

2024—PRESENT

Zand Bank

Senior Product Designer · Digital finance, wealth and enterprise custody.

FINTECH / B2B / MOBILE
2020—2021

BAISS

Product design for blockchain infrastructure, cloud services and wallet transactions.

WEB3 / CLOUD / PLATFORM
2020—2021

Super Shopping

A social commerce experience connecting local retail, creators and products.

ECOMMERCE / SOCIAL / O2O
6+ YEARS

Product craft

Strategy, research, interaction, visual systems and prototyping from concept to launch.

0→1 / REDESIGN / SYSTEMS
OFF THE CLOCK

Learning, playing and always observing.

Design is not the only system I spend time understanding.

Hugo's white Samoyed dog Daidai
01 / DAIDAI

Chief happiness officer.

White, fluffy, and far better at user research than me.

02 / LEAGUE OF LEGENDS

Strategy under pressure.

Team composition, map awareness, tiny decisions and immediate feedback—surprisingly close to product work.

GG
03 / DUOLINGO

Small progress, every day.

I enjoy the way language learning turns consistency into momentum.

HELLO · 你好 · BONJOUR
04 / DRIBBBLE

Visual experiments and work in progress.

View profile ↗