SUPER SHOPPING

Product strategy · Mobile experienceScroll to discover ↓

THE OPPORTUNITY

Shopping starts with discovery, not a search box.

S-Shopping connects nearby stores, social content and products in one mobile experience. The ambition was to give independent retailers the visibility of a marketplace without stripping away their identity.

Discover locally

Follow stores

Shop with context

DISCOVERY SYSTEM

A storefront that feels alive.

01 / FIND

Browse by intent

Malls, brands, new arrivals and stores turn an open-ended shopping trip into four clear entry points.

02 / FOLLOW

Build a retail feed

Users follow merchants and receive new products, campaigns and store stories in a familiar content stream.

03 / VISIT

Move online to offline

Location and store identity remain visible, connecting digital discovery to a real-world destination.

CORE REDESIGN / MERCHANT TRUST

Turn every store into a story.

For local retailers, trust could not come from price alone. The redesign gave merchants room to prove they were real: show their environment, publish fresh content and connect every story directly to products.

Merchant trust and social storefront redesign

More exposure

Store activity continues beyond the product grid.

More evidence

Profiles, location and fresh posts signal a real business.

More connection

Content creates a reason to follow and return.

More character

Each merchant gets space for a distinct visual identity.

MEASURED AFTER LAUNCH

+62%

Exposure clicks

+36%

Content-detail PV

+98%

Average homepage dwell time

FROM CONTENT TO COMMERCE

Proof before purchase.

Merchant pages connect store identity, physical location, products and customer reviews. Creator profiles add another layer of lived experience—turning inspiration into credible purchase context.